Suburban villages undergo dynamic transformations that significantly affect their spatial and social structure. Particular attention should be paid to those locations situated within an attractive landscape, where investment pressure is gaining momentum. The threat of implementing new functions at the expense of open areas increases with an attractive location in the vicinity of large cities. The situation described herein concerns the Jerzmanowice-Przeginia municipality, which is adjoining the Ojców National Park. The activities on the part of municipal authorities, aimed at protecting the identity of the village, are conducted on two planes: related to land planning, and to architecture. Students from the University of Agriculture were involved in the architectural scope of planning, and they developed concepts for the management of the central area of Jerzmanowice village based on the results of social research carried out by the staff of the Faculty of Biotechnology and Horticulture at the University of Agriculture in Kraków.