The assessment of property attractiveness for tourism purposes in Krakow, based on data collected by Booking.com and Airbnb in 2019–2024, involves an analysis of the real estate market in terms of the profitability of short-term rental investments . The aim of this article is to provide a comprehensive assessment of the investment attractiveness of properties intended for tourism purposes in Krakow, with particular emphasis on the differences between individual districts. The study adopts a mixed-methods approach, incorporating data analysis from booking platforms (Booking, Airbnb) and spatial analysis using ArcGIS Pro. Additionally, data from local registries and calculations performed in Excel were utilized, enabling a detailed evaluation of key parameters, such as location, pricing, occupancy rate, and return on investment. Key parameters examined included location, pricing, occupancy rates, and return on investment (ROI). The research focused on apartments, which constitute the dominant category of tourist accommodation in Krakow. The main findings revealed a 520% increase in the number of accommodation facilities between 2019 and 2024, with apartments representing the largest share, particularly in the Old Town district. Location proved to be the key factor influencing property attractiveness. The study also found that properties in the Old Town generate the highest monthly income (4,209.59 PLN), with an investment payback period of 21.8 years. In Krowodrza, due to the mixed-use nature of the district, long-term rental may be a more profiTable option. The average annual rental income in Krakow was estimated at 91,127.72 PLN, corresponding to a return rate of 7–8% per year.