Designation of areas that are attractive from the point of view of tourism is possible by assessing – among other things – the occurrence of tourist attractions in these areas, which become popu- lar tourist destinations, as well as the presence of tourist infrastructure, which makes it possible to take full advantage of these assets. Such assessment can be made on the basis of statistical data analysis, carried out using taxonomic methods. The purpose of the study is to assess the spatial diversity of tourism attractiveness of the Nowy Sącz district (poviat), including the city of Nowy Sącz. The studies applied zeroed unitarization and Wrocław taxonomic method. It has been demonstrated that the majority of the municipalities in the Nowy Sącz district show similarities in terms of tourist attractiveness (according to the adopted research model).