Diverse visualizations of environmental data, infographics, maps and Internet services can be information sources not only for their recipients, but also for their creators. That information can come from the monitoring of users’ activity, which can be carried out in an automated way by means of Internet applications. Results for the monitoring of the Internet application presenting the local plan of spatial development of Tomice municipality are presented in the paper. From measuring their users’ activity, it can be concluded that despite the increased number of visits from outside Poland’s borders, the service remains of greatest interest to local communities. The vast majority of recorded visits came from the adjacent areas or these located near the municipality itself.