Development potential, studied on the example of the city of Nowy Targ, is defined by the authors as a set of factors contributing to social, economic, and environmental development. Development potential is also understood as a positive change. Properly examined, it provides an opportunity to maintain good practices, such as the protection of ecologically valuable areas or the preservation of traditions directly derived from the region’s characteristics. The methodology used in this study, based on the point bonitation method, has already been applied in the context of ecological and natural assessments of selected territorial units. This publication demonstrates the application of this method to the selection of variables, allowing us to determine the development potential using Nowy Targ as an example. The authors place several indicators in three research sectors: the city’s economy, natural environment, and social development. For the purpose of this study, the city area was divided into 245 squares (PPO) with sides of 500 m × 500 m. The size of the PPOs was chosen with regard to the purpose of the research and adapted to the city’s area. 15 diagnostic variables were adopted in the examination of Nowy Targ’s development potential. The conducted research resulted in a cartographic visualisation of the data using GIS tools. This research provides an opportunity to deepen the analysis of the appropriate choice of development directions when working on municipal development documents. An important advantage of the employed method is its flexibility. A weakness of this method lies in the subjective selection of variables by the researchers and the thematic scope of the chosen research problem. The resulting cartograms allow for a quick assessment of the areas influencing the city’s development or degradation.